The Atova colors are green, gold and black. Is there any meaning behind this color usage?

Yes. The Atova colors are Deep Forest Green, Brilliant Gold and Rich Black. Green and gold were specifically selected because they are colors that are often associated with value and worth. Green, being associated with currency, and gold being associated with the precious metal of the same name. Black is used in our tag line as it provides contrast and a strong foundational base.

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