Why is it worthwhile to have so many websites?

Three words: Search Engine Optimization.

Search Engine Optimization (SEO) is the process of developing website content in a fashion that promotes top rankings in the Search Engine Result Pages (SERPs).

You’ve heard the saying “you can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” Well, the same holds true for Search Engine Optimization. It is impossible to optimize a single website to achieve top search engine rankings for a wide range of keywords.

Consumers use different search terms when seeking information. If the consumer is specifically looking for a Boise area home, they may search for Boise real estate or Boise Idaho homes. If the consumer is looking for general information on the Boise area they may search for Boise Idaho or simply Boise. Others may search for Idaho real estate, Idaho homes, Boise Realtor, Meridian Idaho, etc.

In order to reach the widest range of consumers, regardless of the keywords they use to search, the best solution is to develop multiple websites, each individually targeting a small number of highly used keyword sequences.

This strategy has proven to be very successful and will continue to enable Atova to capture an ever increasing percentage of the market.

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